790 Leads & 3.89M Impressions for the Online Notary
How a unique legal services brand dominated their market with a faultless webinar funnel and multi-platform organic authority — generating hundreds of qualified leads at under €5 each.
A niche legal product with zero brand awareness
Digital Notary operates in a highly specific legal niche — online notarial services. Most potential customers didn't even know the service existed, let alone trust a digital-first notary. The challenge wasn't just attention. It was education, trust, and conversion — all at once.
They needed a system that could bring cold audiences in, warm them up with content, and convert them into qualified leads for their webinar events (Infoavonden).
3.89M impressions across 4 platforms
Facebook led with 1.53M, TikTok at 900K, YouTube at 785K, and Instagram at 680K. A consistent content cadence across all platforms built the brand authority needed to make paid campaigns convert efficiently.
7 campaigns. Every lead tracked. Every euro accounted for.
Each Infoavond (webinar event) had its own dedicated Meta campaign — from awareness to lead form completion. Here's the full campaign view directly from Meta Ads Manager:
| Campaign | Leads | Reach | Impressions | CPL |
|---|---|---|---|---|
| Infoavond 15 jan (active) | 117 | 34,226 | 54,412 | €4.22 |
| Infoavond 11 dec | 262 | 54,480 | 116,581 | €5.38 |
| Infoavond 6 Nov | 161 | 30,812 | 56,593 | €5.77 |
| Infoavond 25/30 Sept | 250 | 34,338 | 75,081 | €6.29 |
| Awareness — Nodefy | — | 439,126 | 1,310,195 | €3.46/1K reach |
| Awareness Campagne DN | — | 84,332 | 247,965 | €3.40/1K reach |
Full-funnel — organic authority meets paid lead generation
Cliparly built and managed a dual-track content engine: organic content across 4 platforms to build credibility and reach, paired with paid Meta campaigns directly targeting qualified leads for each webinar event.
The phone and inbox exploded — the client's words, not ours.
After a campaign launch, Digital Notary's founder sent these messages unprompted. No follow-up needed — the results spoke for themselves.
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