From Content to Conversion: The Strategic Scaling of Skyhigh Sales
Cliparly operates as Fractional CMO — owning the full marketing strategy for a high-ticket sales authority. Organic, paid, and everything in between.
A personal brand that needed a real marketing operation
Skyhigh Sales is built around a high-ticket sales authority with serious expertise but a fragmented marketing approach. Content was inconsistent, ads were untested, and there was no unified funnel connecting organic reach to paid conversion.
Cliparly stepped in as Fractional CMO — taking strategic and operational ownership of the entire marketing engine.
8.36M impressions — Instagram leading at 4M+
Instagram became the primary organic channel, driven by consistent Reels. TikTok and Facebook supported the overall volume, with clear growth trajectory visible from mid-year onwards.
Active campaigns — one flagged "High performing" by Meta itself
Two active campaigns driving website leads — with the MOFU campaign flagged as "High performing" by Meta's own algorithm at €8.20 per lead. The BOFU campaign closes bottom-funnel buyers at €13.50.
| Campaign | Type | Leads | CPL | Spent |
|---|---|---|---|---|
| Notum MOFU — High performing ✦ | Mid-funnel | 238 | €8.20 | €1,951.93 |
| Notum BOFU | Bottom-funnel | 52 | €13.50 | €701.89 |
| Masterclass HTS | Masterclass leads | 106 | €9.64 | — |
Fractional CMO — the full picture
Cliparly doesn't just execute for Skyhigh Sales — we own the strategy. Monthly planning, campaign decisions, content direction, budget allocation, and reporting all sit with us. The client focuses on their expertise; we handle everything else.
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